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Cube Bikes Product Graphic MY 2017 – 2009.

Decal, Lacquer and Laser! Since almost 10 years we explore and invent what cycling friends like. The product graphic for the CUBE Bike Collection (www.cube.eu) is a new challenge every season. It has made us excellent specialists of bike graphics. Our aspiration for the CUBE profile is to refine a structured and cohesive product graphic backline, to match the company’s image, to meet the customer’s expectations, and to set new standards. We focus intensively on graphic and sport trends and on the target group and the product environment. We design the complete “bicycle” pack, so we don’t stop at the frame, but design attachment parts, cross-area elements, typography, and segment designations. CUBE keeps growing and we are happy about increasing sales numbers, especially in the design relevant lines – and about awards for our work!

The collections 2010-2013 resulted through a collaboration with Ute Kempter (www.utekempter.de).

Project Assistants: Barbara Wilkesmann, Phoebe Sowa, Markus Klopfer, Rebecca Hippeli

2017

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MY 2017 Blurs

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Cube Stereo 160 C:62 SL 2017

Carbon & Light & Shadow

Light and Shadow were emphasized at the models with valuable carbon. The line gradients set accents, convey dynamic, and highlight the frame form.

More bikes in Blur-Design

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Cube Stereo 120 HPC SL 2017

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Cube Stereo 120 HPC Race 2017

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Cube Stereo 140 C62 RACE 29

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Cube AMS 100 C68 SLT 29

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MY 2017 Edges

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Cube Stereo Hybrid 160 HPA SL 2017

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Cube Stereo Hybrid 160 HPA SL 2017

Edges for angular hydroforming – Aluminum

The edgy aluminum forms get intensified with edgy surfaces and provide differentiation possibilities through the alternating arrangements. For example, in the growing Cube E-Bike-Segment.

More bikes in Edge-Design

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Cube Stereo 140 HPA Pro 27.5

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Cube Stereo 140 HPA Pro 27.5

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Cube Stereo Hybrid 140 HPA SL 2017

2016

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MY 2016 Front Color Cut

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Cube Reaction GTC 2016

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Cube Elite C:68 SLT

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More bikes in SLT Front Color Cut Design

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Cube Stereo C:68 140 SLT 2016

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Cube Aerium SLT 2016

2015

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MY 2015 Overlap

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Cube Reaction GTC 2015

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More bikes in Overlap-Design

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Cube Reaction HPA 2015

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Cube Cross Series 2015

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Cube Stereo 2015

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2014

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MY 2014 Colour Arc

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Cube Reaction GTC 2015

Color arc starting from the fork

The appearance of the complete bicycle is our focus. This also includes additional components – colored forks allow the 2014 collection to draw a dynamic line across the entire wheel.

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More bikes in Color Arc Design

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