New Folder

The first virtual Archetype.

“Metaphors are a considerable part of the triumph of computers. The graphical interface, originally derived from the Xerox Lab in Palo Alto, imitates the reality of life: little folders in which we drop little notes, icons, in order to identify programs. By now, our virtual reality is much more trusted than our real one.” (Helmut Spundlich, Der Standard)

The New Folder serves as a translation of the translation, bringing a piece of the virtual world back into your reality. With it, you can organize your daily routine and office just like you would your desktop. The New Folder is simultaneously a newspaper tray, the liberation of the desktop metaphor, and the real counterpart to one of the first visual archetypes.

Made of powder-coated steel in Bavaria, Germany.